The WTO has a deep and far reaching impact on people's everyday lives, and it has also generated debate, controversy and outrage. This VSI provides an explanation of the political, economic, and ethical controversies: what the WTO is, what it does, and how it goes about executing its tasks.
Covers various areas of modern business. This book includes coverage of management terms and concepts. This is a useful work of reference for both students and professionals.
Since the Second World War, the US dollar has been the world's sole international reserve currency, giving it, in the words of one critic, 'exorbitant privelege'. But in the wake of the worldwide financial crisis, will other currencies overtake it? And what impact would that have? Eichengreen explains the history and assesses what may come.
What limits, if any, should be placed on a government's efforts to spy on its own citizens in the interests of national security? By reframing the relationship between privacy and security One Nation Under Surveillance offers a framework to defend freedom without sacrificing liberty.
This new dictionary includes over 2,200 concise, accessible, and extensively cross-referenced entries for terms regularly encountered by students and professionals working within the diverse fields of media and communication studies, including advertising, digital culture, new media, telecommunications, and visual culture.
Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
Suggests that centralization in the financial sector and loose banking regulations helped cause the financial crisis, and explores how tougher restrictions on banks and relationship-based lending can help rebuild the economy.
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.